Google AdSense can be problematic due to its strict policies, which can result in account deactivation if even one condition is not met, and there can also be delays in payments. The approval process is rigorous as well. However, despite these issues, AdSense is a transparent platform when it comes to payments and cannot be disregarded.
If you have a decent CPM, Adsterra is a viable option. You can also selectively display ads that are relevant to your website, which can increase your CPM even further.
AdSense, on the other hand, is the world's largest network and has been around for over a decade. AdSense and Adsterra do not have any minimum criteria for traffic, but AdSense requires websites to have a certain level of organic traffic volume and be at least a few months old to be approved. Adsterra, however, requires low traffic volume, and websites with 1-2k daily page views are eligible for approval. AdSense has 4 million advertisers, including Fortune 500 companies, whereas Adsterra has a smaller number of publishers with 14-20 thousand.
In terms of revenue, AdSense takes a 32% cut for display ads and a 50% cut for search ads, leaving publishers with 68% of the revenue from content and 50% from search. Incorporating AdSense for search on websites with a significant number of visitors using the search function can generate good revenue as the CPC rates for AdSense for search are typically 1.5 times higher for content than AdSense. Adsterra claims to have a 100% fill rate with competitive CPMs, although it's unclear whether they can guarantee this rate or cherry-picked the data to support their claim.
Comments
Post a Comment